Visual identity · Basics
Typography
Typeface
The chosen typeface is GT America, a contemporary grotesque typeface. This typeface family offers several styles, allowing it to be used for both bold statements and subtle body text. GT America is a commercial typeface that must be licensed from the type foundry at grillitype.com.
Headline typeface
GT America Condensed
Regular, Italic, Bold, Black, Black Italic
Content typeface
GT America
Regular, Italic, Bold, Bold Italic
Styles
The licensed package includes six weights and a full set of Latin and Cyrillic characters in OTF, TTF, WOFF and WOFF2 formats.
| Family | Use |
|---|---|
| GT-America-Condensed-Black | Display headlines |
| GT-America-Condensed-Bold | Headlines |
| GT-America-Condensed-Regular | Subheads |
| GT-America-Standard-Regular | Body copy |
| GT-America-Standard-Regular-Italic | Body emphasis |
| GT-America-Standard-Bold | Body bold |
| GT-America-Standard-Bold-Italic | Body bold emphasis |
Usage
To use the font on the web, reference the families directly:
font-family: "GT-America-Condensed-Black", sans-serif;
font-family: "GT-America-Condensed-Bold", sans-serif;
font-family: "GT-America-Condensed-Regular", sans-serif;
font-family: "GT-America-Standard-Regular", sans-serif;
font-family: "GT-America-Standard-Regular-Italic", sans-serif;
font-family: "GT-America-Standard-Bold", sans-serif;
font-family: "GT-America-Standard-Bold-Italic", sans-serif;To add —
this site self-hosts GT America (Regular, Medium, Condensed Bold, Condensed
Black — OTF files shared with the B2B site), so headings and body text
render in the brand typeface. Still open: verify the Grilli Type web
licence covers this domain, and source the remaining weights (italics,
body bold) as WOFF2 for a complete set.