Visual identity · Basics
Colors
Primary colors
The main colors, Inderes Blue and White, are key elements of our visual identity. Black is introduced when necessary, typically paired with blue and white or used in longer text.
Inderes Blue
HEX #3F3EFF
RGB 63, 62, 255
PMS-U 2132 C
White
HEX #FFFFFF
RGB 255, 255, 255
Black
HEX #000000
RGB 0, 0, 0
Supporting colors
Additionally, we have lively accent colors, which are used sparingly to add interest or variation. Never use more than one accent at a time. Light green serves as the primary supporting accent.
Spruce Tip Green
HEX #D4FCB3
RGB 212, 252, 179
PMS-U 2282 C
Light Grey
HEX #E1DCDC
RGB 225, 220, 220
PMS-U 427 C
Sky Blue
HEX #BAC8FF
RGB 186, 200, 255
PMS-U 277 C
Rose Bud
HEX #FCCEBE
RGB 252, 206, 190
PMS-U 4032 C
Chart colors
Additional chart colors are complementary to Inderes Blue and available for use in graphs and similar visual storytelling.
Purple
HEX #C49CFF
RGB 196, 156, 255
PMS 2645 CU
Moss Green
HEX #91A77F
RGB 145, 167, 127
PMS 2406 CU
Dark Grey
HEX #303845
RGB 48, 56, 69
PMS 432 CU
Stone Grey
HEX #9D9D9D
RGB 157, 157, 157
Color variations for website use only
These colors are modified versions of the support colors for web use. The modifications are made for accessibility reasons. These colors should not be used in advertising.
Light Blue Web
HEX #D4E2FF
RGB 212, 226, 255
Light Grey Web
HEX #EFEFEF
RGB 239, 239, 239